“New Media” really is an inaccurate term. The real term should be, “New delivery methods for traditional media. “ However, the latter is both long and a lot less trendy. What is that you say? You don’t want to worry about new this and old that? Great! That’s why we are here.
Any production that we do for you at M.R. Digital is done to meet New Media standards. These standards are broad, but cover the basic ways information arrives in front of your clients. New Media is content that is available 24 hours a day, 7 days a week, and typically is viewed on ‘new’ devices like computers, MP3 players, and cell phones.
Media is as ample as air in modern society. Actually, it’s in the air, flying through in frequencies, cell towers, and WIFI. M.R. Digital has all the resources necessary to get your message in every frequency, on every computer, and into every media capable device. These services range from new "on demand" cable television programs to RSS (Really Simply Syndication) feeds on internet websites. Your digital information can be available through these channels whenever it’s desired, leading to more impressions, at more times, than ever before.
Increasing your New Media presence is our job. We look at every project as a new opportunity to reach not just your target audience, but every audience who may or may not be looking for you.
Examples of New Media range from simple one-time productions to daily distribution of new and pertinent information.
Podcasting (net casting, streaming audio)
Podcasting is like having a radio program all of your own and people can subscribe to your radio program through places like Apple’s I-Tunes. Podcasting can be audio or video and, when added to a M.R. Digital website, allows for millions to receive your production on their computers the day it’s done. Radio hosts have made podcasting a household name. From a wide variety of NPR programming to membership sites like Rush Limbaugh.com, more and more people are receiving their information through this new delivery method.
Video Networking (YouTube, AOL Video)
YouTube sorts videos by tags and categories, and any production done by M.R. Digital is given its own You Tube site. So that not only will people find your products on your website, but also through video searches and online sharing sites as well.
Social Networking (Facebook, My Space)
If you are not involved with any social networking sites, chances are you know 10 people who are. These sites are essential to capturing a younger market, as well as niche markets, by location, interest, and age group. We have the knowledge to make your business visible on these sites, as well as any others that increase in popularity in the future